GTM & Service Expansion
How we helped a growing SEO/SEM agency expand services, scale operations, and win more clients with a structured GTM engine.
Quick Wins:
+40% client acquisition growth in 3 months
Added GoHighLevel (GHL) implementation as a new revenue stream
Built specialist teams for delivery & scaling
Seamlessly whitelabeled Rec-Motion’s marketing & automation services
Client Background
A mid-sized SEO/SEM agency in Utrecht that primarily offered paid ads and search marketing. They wanted to grow beyond single-channel services, improve client retention, and build additional revenue streams through automation and new service offerings.
The Challenge
- Heavy reliance on SEO/SEM only, limiting upsell opportunities.
- No structured GTM system for consistent client acquisition.
- Internal team lacked expertise in automation & multi-channel campaigns.
- Clients asking for services (funnels, automations, CRM setup) that the agency could not deliver in-house.
The Solution (What We Did)
01: GTM & Outreach Engine
- Implemented Clay to build enriched ICP databases with firmographic + trigger data.
- Designed automated, hyper-personalized outreach campaigns across LinkedIn & Email using Clay + Heyreach + Instantly.
- Built workflows to track responses and feed leads back into the agency’s pipeline.
02: Service Expansion (GHL Implementation)
- Added GoHighLevel (GHL) CRM setup and automation as a new agency offering.
- Packaged GHL with marketing funnels and automation campaigns for clients.
03: Team Creation & Training
- Helped recruit and structure specialist teams (automation experts, funnel builders, ad strategists).
- Provided SOPs and onboarding frameworks for smooth delivery.
04: Whitelabel Partnership
- Enabled the agency to resell Rec-Motion’s automation and marketing services under their own brand.
- Provided backend execution while they managed client relationships.
The Results
- +40% more clients closed within 3 months of GTM rollout.
- Higher client retention due to bundled automation services.
- Agency successfully launched new revenue streams (funnels + GHL automation).
- Built a scalable delivery model with specialist teams.
- Agency positioned itself as a full-service growth partner rather than only an SEO/SEM provider.
Client Testimonial
“Partnering with Rec-Motion transformed our agency. Not only did we bring in more clients, but we also expanded our offerings with automation and CRM services, which made us indispensable to our clients.”
Managing Director, SEO/SEM Agency
Daan Vos
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We proudly serve clients across:
- The Netherlands
- Germany
- Finland
- Belgium
Contact Info
- Utrecht, The Netherlands
- +316 42 63 99 62
- Info@rec-motion.eu
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